Shelter Scotland: Bedroom Tax Monster

Banish The Bedroom Tax campaign microsite for Shelter Scotland.

The Challenge

The Bedroom Tax is set to create a ‘Monster’ for thousands of Scottish households. Shelter Scotland was launching a campaign to raise awareness, secure government funding and ultimately mitigate its impact. They required a memorable site to encourage the public to share via social media, register their support and obtain further information.

What we did

Working alongside Profero, Trafiq developed a microsite to encourage the Scottish public to ‘Banish The Bedroom Tax Monster’. On submission of their details the user is rewarded with a short animation showing the Bedroom Tax Monster gradually shrinking until it disappears completely. The user then has the option of submitting emails of objection to the Scottish Housing Minister and the Secretary of State for Scotland.

The Outcome

Within a week of the launch the campaign had over 600 supporters online and achieved one of its main objectives—helping to secure an additional £20m in funding from the Scottish Government.