Billy Duffy is an English songwriter and musician, best known as lead guitarist of The Cult.
Prior to the site launch there was a distinct lack of authoritative Billy Duffy information to be found online. With a world tour in the pipeline and his signature trademark Gretsch guitar due to go on sale worldwide it was clear that Billy not only needed to improve his online presence, but do so in a controlled and managed way.
What we did
Trafiq worked closely with Billy’s marketing team to create a site that was in keeping with the style and image of Billy and his music. Combined with the dynamic black and white photography courtesy of Mick Peek the result is an aesthetic that appeals to his fans/target audience across the globe.
News articles, social media and competition pages encourage engagement and provide a means to promote Billy’s upcoming tours, events and merchandise whilst the Memorabilia and Gear sections are a great source of information and inspiration for fans or aspiring musicians alike. All in all the site acts as a central hub for all Billy’s online activity providing a natural destination for social media traffic.
Above all, it was extremely important that the site could be administered easily so we developed using the Wordpress CMS to facilitate updates and ensure that Billy’s team had complete control of all content.
The site created an significant volume of traffic and engagement and was extremely well received by Billy Duffy, his team and the fans especially.
Trafiq are a great company with excellent knowledge of the online world and we look forward to continuing to work with them in the future.