Trafiq Digital Stats: October 2018

Posted: 31.10.18

Trafiq digital stats

We've pulled together our favourite digital stats from research and studies published this month.

1) GDPR triggers 50% drop in marketing emails from EU retailers:
EU retailers have halved the volume of marketing emails they send out as a result of the data privacy rules which came into force on 25th May this year. This data, collated from retail personalisation platform Nosto, also shows that although the number of emails sent has dropped significantly the Open rate of emails has soared. Emails are now 30% more likely to be opened than those sent prior to the introduction of the new legislation.  

2) Advertisers see increased potential of Instagram:
Marin's Q3 2018 Digital Advertising Report has highlighted that Instagram is seen as an increasingly important advertising platform. In Q3 2018, Instagram was nearly 15% of total Facebook ad spend, up from 6.5% YoY. 

3) Online grocery shopping still on the rise:
The 10 biggest global grocery markets are predicted to contribute to a combined growth of $227bn by 2023. China is seen as having the biggest potential growth, a 31% rise over the next 5 years, taking the current online market share from 3.8% to 11.2%. The UK online share is expected to rise from 6% to 7.9%. 

4) UK shoppers increasingly buying from overseas:
According to new research by Whistl, 15% of UK shoppers are making an online purchase from an overseas retailer at least once a week. 
The biggest market for overseas retailers is the 25-34 age group, with over half shopping with an international retailer at least once a month and one in 10 doing so every day.

Here are out favourite digital stats from this month, we look forward to sharing more soon :)

Trafiq digital stats