Trafiq Digital Stats: March 2018

Posted: 4.04.18 by Siobhan Harris

Digital stats March

Here is our regular round-up of the best digital stats from research and studies published this month.

1) Sales at UK’s biggest online retailers jump 23% in a year:
Sales from the UK’s top 20 online-only retailers have risen by almost a quarter (23%) in the last year according to research by professional services firm RPC. RPC state that this dramatic trend continues to rise as consumers embrace the ‘anytime, anywhere’ benefits of purchasing from a smartphone.  

2) Digital advertising to pull away from TV on a global scale:
According to Zenith’s recent ‘Advertising Expenditure Forecast Report’, digital advertising will account for 44.6% of total ad spend by 2020. Mobile will continue to drive online spend and will account for 65.6% of internet expenditure and 29.3% of all advertising expenditure by 2020. 

3) 89% of US students claim to feel “phantom” phone vibrations:
Research has discovered that the majority of US students experience some form of 'false alert' on their smart phones. This is when people check their email and social media accounts so frequently that they actually experience "phantom" alerts and feel the phone is vibrating when it isn’t.

4) Facebook accounts for 20% of the global online ad market:
Although Facebook has had negative press recently as a result of its involvement with Cambridge Analytica, its prowess it still clear in the digital advertising sector. It has been stated by Statista that Facebook accounts for 20% of the global online advertising market.

5) Millenials are more likely to use live chat than email for customer service:
New research by Narvar has discovered that there are significant differences in brand communication preferences across different age groups. In a survey of 2957 UK consumers, it was found that one in three Millennials (born between 1981 and 1996) would prefer to use live chat over any other communication channel. Whereas this figure fell to only 16% of the older generation. Email however, was still found to be the preference of many, with half of all Millenials and three-quarters of all Baby Boomers putting it as their communication channel of choice.

6) Study reveals optimum time to send data consent emails
A recent study by Smartfocus has discovered that companies are more at risk of users unsubscribing from data consent emails if they are sent in the morning. Smartfocus studied the user behaviour of recipients of 1.4 billion marketing messages and concluded that the most likely unsubscribe time is between 10.15am and 12.30pm which had an unsubscribe uplift of 20% compared to the rest of the day. As GDPR comes into force in May, companies need to ensure they are not requesting email communication preferences from their customers over this critical period. The research concluded that 6pm was the optimal time to send these types of emails. 

Here are our key stats from this month, we look forward to sharing more soon :)

Digital stats March