Trafiq Digital Stats: July 2018

Posted: 1.08.18

Digital stats July

Our regular round-up of the best digital stats from this month.

1) 73% of UK consumers would move to a competitor if a website was slow to load:
According to research by Eggplant, over 80% of respondents stated that slow performing websites are even more frustrating than websites that are temporarily down. As Dr. John Bates, CEO of Eggplant confirmed, "Today, speed, connectivity, and an outstanding user experience are critical to ongoing business success, and while customers will forgive and forget the odd bug, crash, or period of site maintenance, they will not tolerate a site that doesn't move at the speed they’ve become accustomed to.”

2) Consumers still prefer email to other marketing channels: 
Despite concern about the impact of GDPR on marketing communication, recent research by the Direct Marketing Association discovered that 73% of respondents still felt that email was their preferred marketing channel. The research also highlighted that consumers are opening marketing emails more than ever before, with 18.1% of emails being read and opened, up from 17.3% last year.

3) Brands plan to increase spending on Influencer Marketing:
Recent research has discovered that despite the industry concern around follower fraud and fake accounts, brands have continued to focus on Influencer Marketing with 65% planning on increasing expenditure over the next 12 months. The study also discovered that 86% of companies use Influencer Marketing to boost brand awareness, 74% to reach new audiences and 69% to improve brand advocacy. 

4) Digital ads drive in-store footfall:
Mobile digital ads are playing an important role in driving traffic in-store according to recent research by OnDevice who discovered that mobile digital ads resulted in a 14.2% uplift in in-store footfall.

Here are some of our favourite stats from this month, we look forward to sharing more soon :)


Digital stats July