Trafiq Digital Stats: January 2018

Posted: 1.02.18

Digital stats January

We've pulled together the best digital stats from research and studies published this month.

1) Employees remain the biggest security threat to businesses:
According to the recent 'State of Phish Report', 76% of businesses claim to have been a victim of a phishing attack in the last year. More training needs to be given to employees on the variety of phishing techniques used and the importance of not opening unfamiliar links as research by Verizon Enterprise has shown that 30% of phishing messages get opened by target users and 12% of these recipients click on the malicious attachment or link.
This combined with Intel's research, claiming that 97% of employees are unable to identify a sophisticated phishing email mean that employees can often be a company's biggest security weakness.

2) Mobile payments continue to rise:
Global Web Index’s recent study discovered that 33% of respondents had used a mobile payment service in the last month - this is up from 29% the previous year. 

3) 92% of consumers visiting an ecommerce site do not have intent to purchase:
A new report by Espiserver has discovered that consumers often access a site multiple times before they purchase, and rather than brands attempting to meet their users’ various content needs as they travel down the purchasing funnel - focus too much on site conversions. Brands should ensure they are making their content engaging, informative and relevant - no matter what stage the customer is at on their purchasing journey.

4) UK shoppers make more Christmas searches than any other nation:
In the run up to Christmas, UK consumers made more Christmas related searches than any other country (followed by Ireland, Slovakia and Italy. US came sixth in the countries studied). This is quite a tremendous stat in regards to how important the UK Christmas market is to not only UK retailers but also European retailers hoping to tap into the seasonal peak in demand.

5) Facebook Live saw huge rise in engagement on New Year’s Eve:
Facebook live, which allows users to transmit a live video to their friends was used by more than 10 million people on New Years’ Eve, this is up 47% from the previous year.

6) 45% of American households are Amazon prime members:
Kantar Consulting’s latest ShopperScape data, discovered that 45% of primary household shoppers are now Amazon Prime members. Amazon have focused on increasing their ‘Prime member’ subscription which Amazon’s Chief Financial Officer have called their most ‘important customer base’ as Prime members tend to do more shopping with the company. Amazon have stated that they are heavily pushing their Prime membership in the UK market, where sales have increased by more than a third in 2017.

Here are our favourite digital stats from this month, we look forward to sharing more soon :)

Digital stats January