Trafiq Digital Stats: April 2017

Here are our favourite digital statistics published from research and studies this month. 

1) ‘Google reaffirms that 15% of searches are new and have never been searched before.’ Google processes trillions of searches every year, yet 15% of these search queries have never been seen before. Google first announced this back in 2013 but has reaffirmed this fact earlier on this month. 

2) ‘One in every nine online visits were made to news and media sites in 2016.’  There has been a shift in media consumption as more people are accessing online news sites (up from one in ten visits in 2015). Data has shown that people are consuming news from a broader range of sources and have an increasing desire to question the validity of news providers. 

3) ‘Only 20% of finance executives feel their business is ready to embrace digital’  The Future of Financial Services special report, published in The Sunday Times, highlights how the scale and speed of the technological revolution is leaving some banks behind.

4) ‘Instagram reaches 700m monthly users’. There has been a sharp increase in user numbers recently on the platform, with its user base doubling in two years. For comparison, this makes it twice as big as Twitter. Its large user base has made it attractive to brands and it now has over 1 million active advertisers.

5) 'Established financial services firms could lose nearly a quarter (24%) of their revenue to FinTechs in the next three to five years'. A recent study conducted by PricewaterhouseCoopers show that 88% of executives are concerned that they will lose revenues to stand alone FinTech companies. According to PwC, 82% of financial service companies are hoping to mitigate this threat by creating FinTech partnerships. 

6) 'Google’s search engine global market share has now hit 77%' (up from 67%, only last year). It in the last 12 months Google has continued to take global market share from its biggest rivals; Baidu, Bing and Yahoo.

7) '89% of marketers find influencer content valuable'. The rise of influencer content has been significant over recent years and according to a study by Linqia, 57% of marketers said such messaging outperforms brand-created content.

Here are the key statistics from April. We look forward to sharing more stats with you soon :)