Google has announced they will soon be making a significant update to their algorithms. This will mean that websites deemed as ‘mobile-friendly’ will be pushed up the rankings whereas those that aren’t will be left behind. This is something that Google has been building up to for quite a while however it will be on April 21st when this update will be officially rolled out worldwide.
Google defines mobile-friendly sites as adhering to the following criteria.
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don't have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
If you aren’t sure how mobile-friendly your site is, Google have created a useful test to highlight any issues.
This is great news for users as it will mean they are more likely to find relevant, high quality search results that are optimized for their devices, however for those companies that are still using a ‘one size fits all’ site across all devices they will need to start thinking about improving their site before they lose traffic to their competitors.
If this recent announcement isn’t enough to convince reluctant companies about the importance of investing in mobile, the following statistics may help:
- 27% of consumers will leave a site if it is not mobile-optimized.
- 32% of UK consumers make a purchase on their smartphones every month.
- 52% of traffic coming to UK retailers is from mobile devices and 36% of all UK online purchases occur on mobile devices.
- 30% of all page views are from a mobile or tablet.
- 50% of local searches are carried out on a mobile device.
- 68% of consumers say it is somewhat or very important that companies they interact with are seen as a technology leader.
- Over Christmas 2014, nearly 60% of Amazon customers purchased using a mobile device.
The growth of mobile has been tremendous in recent years and is still likely to grow further. Consumers’ expectations and requirements are higher than ever and if businesses do not appreciate the importance of offering a pleasurable engaging mobile experience for their users, these customers will simply move to other sites.
If you aren’t sure of the best way to make your site ‘mobile-friendly’ please don’t hesitate to get in touch - we’d be happy to discuss the options available to you.