There’s no escaping responsive web design (RWD). Since Ethan Marcotte coined the term on Alistapart back in May 2010 the method has become practically de rigueur for mobile optimised websites. Mashable have even gone so far as to declare 2013 as the “Year of Responsive Web Design” and Google have stated that RWD is their “recommended configuration”. With mobile web traffic increasing exponentially and such high praise from major advocates it would be foolish to dismiss it as a passing fad, especially if SEO is important to you (and it should be).
If you’re not sure what responsive design is then here’s a brief but helpful explanation courtesy of Wikipedia:
A web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
In a future article I’ll explain a little more about RWD and how it can help your business but for now let’s have a look at a few good examples.
4. Skinny Ties
8. The Metro
And last but not least… (Ahem)